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Cartier | Women's Pavilion Expo2020 Dubai
Location
Dubai - United Arab Emirates
Date
October 2021 - March 2022
Role
Account Director
Event Format
Brand Pavilion
Agency
Auditoire Luxe
“When Women Thrive, Humanity Thrives.”
In October 2021, Expo 2020 Dubai and Cartier unveiled the Women’s Pavilion, created to celebrate women’s achievements across the globe while shedding light on the challenges that remain.
The Pavilion was the result of a three-year journey, from architectural design and scenography to content curation. Conceived as a compelling and immersive experience, it invited visitors to explore women’s influence throughout history and their vital role in shaping the future.
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