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Cartier | Mirage
Location
Dubai - United Arab Emirates
Date
November 2018
Role
Project & Account Director
Event Format
Brand Event
Agency
Auditoire Luxe
In a spectacular waterfront setting in La Mer, overlooking the Dubai skyline, Cartier welcomed 1,200 guests to discover the Cartier Mirage.
The journey began along a 90-meter catwalk leading to a monumental mirror façade reflecting the city’s skyline. Inside, guests were immersed in a celestial décor, before stepping onto the terrace for an unforgettable open-air performance.
The evening culminated in a world first: the largest hologram ever created of Cartier’s iconic Panther, followed by a breathtaking choreography of 250 drones illuminating the sky to spell “Cartier.”
