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Rolls-Royce Motor Cars | Monterey Car Week
Date
August 2025
Role
Production Director
Event Format
Test Drives, Evening Events
Agency
Interluxe Group
Location
Monterey, CA - US
As part of Pebble Beach and Monterey Car Week, Rolls-Royce hosted an exclusive three-day experience in a private villa in Carmel Valley, serving as a refined destination for clients, collectors, and press during one of the world’s most prestigious automotive gatherings.
The program featured curated test-drives along California’s coastal roads, private commissioning appointments, and partner activations showcasing craftsmanship and lifestyle collaborations.
Evenings were marked by elegant cocktail gatherings, with the celebration of 100 years of the Phantom adding a heritage highlight to the brand’s presence.
