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Ferrari | 296 Speciale Launch Event
Date
May 2025
Role
Production Director
Event Format
Launch Event
Agency
Interluxe Group
Location
Miami, FL - US
At the iconic New World Center in Miami Beach, Ferrari unveiled the 296 Speciale, introducing clients and media to the brand’s latest evolution of performance and design.
The launch combined an immersive reveal experience with cutting-edge scenography, dynamic AV, and a bespoke hospitality program. Guests discovered the car in an atmosphere that reflected Ferrari’s racing DNA while celebrating the elegance and innovation at the heart of the marque.
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