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Maison Francis Kurkdjian | ICON(S) Premiere NYC
Date
April 2026
Role
Sr. Event Producer
Event Format
Cocktail Party, Movie Premiere, Brand Activation
Agency
k2 - The Independents
Location
MoMA New York, NY - US
Maison Francis Kurkdjian marked the US. Premiere of ICON(S) with an exclusive evening at the Museum of Modern Art in New York (MoMA), bringing together guests from the worlds of fragrance, art, culture and media.
Dedicated to Baccarat Rouge 540, ICON(S) explores the story behind one of the Maison’s most emblematic creations and its evolution into a global cultural icon. The documentary follows Francis Kurkdjian in conversation with five friends of the Maison, each invited to reinterpret the fragrance through their own discipline, spanning music, gastronomy, kinetic art and performance.
The evening centered around a private screening of the documentary at MoMA, followed by a cocktail reception. Set within one of New York’s most iconic cultural institutions, the premiere created a natural dialogue between perfumery, film and contemporary art, reflecting the Maison’s vision of fragrance as an artistic expression beyond scent alone.
