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Cartier | Party DXB
Location
Dubai - United Arab Emirates
Date
November 2017
Role
Project & Account Manager
Event Format
Brand Event
Agency
Auditoire Luxe
In the heart of Dubai, Cartier transformed a vast open site into the spectacular Cartier Party DXB — Golden Hour, one of the most anticipated events of the year, welcoming over 1,000 distinguished guests.
The evening featured an exclusive live performance by Ellie Goulding and a breathtaking projection mapping on a 60m x 20m water screen: a 3D animated film tracing the journey of the iconic Cartier Panther across the Maison’s emblematic cities, culminating in Dubai.
A singular celebration that brought to life the codes of Cartier through music, innovation, and immersive storytelling.
